Green Business: From Risk Management To Opportunity Capitalization


When the first wave of environmentalism washed ashore in the 1980s and early '90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and little else; meanwhile, the general public adopted "reduce, reuse, recycle"-like mantras without making truly organic (no pun intended) changes to their lifestyles.

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