The Social CEO: How ‘Out There’ Should Your Leader Be?

Eric Schmidt, CEO of Google does it. Microsoft’s Bill Gates does it, as does his friend, Warren Buffett. Bill Marriott of Marriott hotels does it. Forrester CEO George Colony does it, too. No, they’re not backdating stock options …they’re “social CEOs”—leaders who either blog, tweet or use other digital means of communication.

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