How To…Media Train C-Suite Executives

Never have the stakes been higher for managing a brand’s perception or for effectively stating your market position in a way which confers trust and credibility while also establishing product distinction. And, for marketing managers who see a skeptical public as their biggest challenge, look out for members of the media. If you thought they were on the side of the working class before our economic meltdown, they are in a feeding frenzy now; there’s nothing like jobless claims being at a 26-year high to churn the waters of a newsroom. All of which begs the question: Are you ready for this? Are your C-suite spokespeople sufficiently prepared to take on an even more ravenous than usual Lou Dobbs ( CNN), Chris Matthews (MSNBC) or Andrew Ross Sorkin ( New York Times)?

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