Tip Sheet: Optimizing Speaking Engagements: 7 Ways to Build a Corporate Speakers Bureau

By Lori Zetlin & Jeanne Tee

Ask any VP of corporate communications what she/he is doing to secure executive speaking opportunities, and the overwhelming response will be "not enough." A savvy communications executive knows the benefits of a successful speakers program: brand development, executive visibility, product/service promotion, thought leadership and lead generation.