Case Wheeling and Dealing: Campaign for Bike-Share Program in Minneapolis Inspires Tourists and Residents Alike

Urban bike share initiatives may seem like old hat now, as such programs have cropped up in a slew of American cities in recent years. However, in 2010 many Americans had no idea what a bike-share program was. The only existing program at the time was Denver’s B-Cycle. Paris and a few other international locations were also leading the two-wheeled way. So when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.

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