Facing Unforeseen Obstacles, PR Needs To Focus on ‘Core Mission’

As the partial government shutdown drags on Democrats and Republicans are waging a fierce communications battle—with all the free publicity that politicians can muster—regarding which party is responsible for the stalemate. But for the majority of PR pros who for the federal government, communication is pretty much off limits. With many of the federal government’s 800,000 employees furloughed due to the shutdown, communicators working at federal agencies have no choice but to stay home. However, PR efforts at government agencies aren’t completely dark. Depending on the federal agency, there are some communicators who have been deemed essential workers, according to Jim Papa, senior VP and managing director of Global Strategy Group, who was special assistant to the president for legislative affairs during the first Obama administration.

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