2013 PR Agency Elite Awards: Marketing Communications


Waggener Edstrom

Waggener Edstrom helped launch Microsoft's first PC, Surface.

Winner: Waggener Edstrom Worldwide

In an industry rife with competition, coming out on top with best-in-class marketing communications takes a unique blend of talent, creativity and hard work. Waggener Edstrom showcased all three in its campaigns, including Microsoft Does Fashion Week, Tweet-a-Beer and the Windows 8 and Surface Launch.

Microsoft Does Fashion Week combined PR, advertising, media sponsorship and direct consumer engagement via partnerships with Bloomingdale's and the Style Coalition, a fashion blog. The campaign garnered more than 5.64 million impressions and mentions in The New York Times and other prominent publications. Waggener Edstrom also drove an integrated communications approach to launch the eighth version of Microsoft's operating system, Windows 8, and introduce the company's first PC, Surface.

Tweet-a-Beer was the first mobile app to enable personal ecommerce on Twitter. It allowed users to socialize by buying each other beer on the social networking platform during SXSW, creating the face-to-face connections that are an organic element of the festival. In less than a week, more than 2,000 beers were tweeted, more than 100 unique news stories were generated, and the app was added to Fast Company's online list of most-buzzed-about-topics at SXSW.

Tweet-a-Beer is just one example of Waggener Edstrom's top-flight marketing communications. The agency combines tech with human analytical expertise to deliver gold-standard results—now that's something to toast to.

Honorable mentions:

  • Azione PR
  • Porter Novelli




Comments Off

avatar

About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."



Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.