Video Pick: Spitzer Seeks Redemption on The Tonight Show


Eliot Spitzer’s rehabilitation tour started last week. The former New York Governor, who resigned in 2008 after admitting that he was a regular client of an escort agency, appeared on The Tonight Show with Jay Leno just a few days after announcing that he was running for New York City Comptroller.

From a PR standpoint, how did he do?

Follow Matthew Schwartz: @mpsjourno1




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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.



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