5 Tips from the PR News Digital PR Summit

Some 200 communications pros gathered in San Francisco today for the PR News Digital PR Summit, featuring a full day of digital/social tips and tricks from experts across industries. Here is a sampling of their sage advice.

  • Focus 90% of your website efforts on the top 10% of your offerings.

Amy Africa, CEO of Eight By Eight

  • Ways to promote content on Facebook: Create a teaser video; invite celebrity/influencer participation; and try Facebook advertising.

Krisleigh Hoermann, Social Media Strategist, American Heart Association

  • What constitutes a good story? People, tension, action, resolution and meaning (some kind of context).

David Patton, VP and editor in chief, Waggoner Edstrom Worldwide

  • To keep Facebook followers engaged: Recognize and reward the most engaged users; use visual content via platforms like Pinterest and Instagram.

Kati Dahm, project specialist and community manager, Cisco

  • On measurement: Track each content offer with unique ID. At SalesForce, anything that gets pushed out via social can be tracked back to the pipeline using campaign IDs via bit.ly.

Jennifer Burnham, director of social and content strategy, Salesforce.com

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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