5 Tips from the PR News Digital PR Summit


Some 200 communications pros gathered in San Francisco today for the PR News Digital PR Summit, featuring a full day of digital/social tips and tricks from experts across industries. Here is a sampling of their sage advice.

  • Focus 90% of your website efforts on the top 10% of your offerings.

Amy Africa, CEO of Eight By Eight

  • Ways to promote content on Facebook: Create a teaser video; invite celebrity/influencer participation; and try Facebook advertising.

Krisleigh Hoermann, Social Media Strategist, American Heart Association

  • What constitutes a good story? People, tension, action, resolution and meaning (some kind of context).

David Patton, VP and editor in chief, Waggoner Edstrom Worldwide

  • To keep Facebook followers engaged: Recognize and reward the most engaged users; use visual content via platforms like Pinterest and Instagram.

Kati Dahm, project specialist and community manager, Cisco

  • On measurement: Track each content offer with unique ID. At SalesForce, anything that gets pushed out via social can be tracked back to the pipeline using campaign IDs via bit.ly.

Jennifer Burnham, director of social and content strategy, Salesforce.com


Comments Off

avatar

About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.