Have Advance Crisis Knowledge? Better Use Your Time Wisely

Baseball may be a game, but don’t let that fool you. Major League Baseball is a very big business and the stakes are very high. Public relations fuels a big part of league revenues and every team must be on its toes when it comes to crisis management. The Washington Nationals created a bit of a public relations crisis last week when they made the decision to prematurely end the season of their star pitcher Stephen Strasburg, one of the best young hurlers in the game. The Nationals had the best record in baseball, Strasburg was having a sensational season and the decision to shut him down (for potential) health reasons may have jeopardized the team’s World Series championship hopes.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

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