Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic


Tale of the Table: A Guinness World Records official measures Safeway’s picnic table on National Picnic Day in June 2011 in San Francisco. The 305-foot-long table was later sectioned off into 25 separate tables that were donated to the city of Portland, Ore., crowned "America's Most Natural City."  Photo courtesy of Access Communications Company: Safeway Agency: Access Communications Timeframe: April - June 2011 Today, as shoppers become smarter about their food choices, and surveys such as a 2011 Deloitte study indicate that consumers have concerns about health, safety, processing and chemicals when it comes to the foods they eat, Safeway is once again listening to customer feedback and offering healthier choices. Building on its already established O Organics line of foods available in the more than 1,702 locations across the U.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.