How To Maximize PR Efforts to Be Best in Show

Caroline Sherman It is undeniable that PR professionals play a crucial role during trade shows. It’s our diligent duty to break through the information clutter and the hundreds, if not thousands, of exhibitors vying for attention. We must ensure that our company or clients stay in the spotlight as long as possible. But how? Following are some useful tips to succeed and get the most buzz before, during and after a trade show.

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