Hope for the best; prepare for the worst. It’s an age-old saying that applies to so many aspects of work and life, but perhaps there is no better fit than in the realm of event planning. Events have become a staple in the public relations arsenal, and when used effectively they can be an extremely valuable tool for driving awareness and visibility for a brand. Events can create news hooks, provide strong media visuals and deliver opportunities for direct consumer engagement. Yet, large-scale events can also be a headache for PR professionals because of the multitude of factors beyond their control that can—and often do—go wrong.
How to Prevent Event Snafus With Proper Planning
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