Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

LinkedIn’s Global Professional Buzzwords campaign drew extensive media coverage in quality outlets: 328 mentions in one week in 2010 (like this Forbes blog post), and 430 in one week in 2011.  Image courtesy of LinkedIn Company: LinkedIn Timeframe: Dec. 2010 - Present There’s nothing like attention-grabbing data to draw in the audience and position a brand as a thought leader within its markets. And it’s an even more powerful message for the brand to generate that data itself. When you’re the professional social network LinkedIn —which sits on a treasure trove of information on more than 135 million members in 200 countries—that’s a fairly straightforward thing to do.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.