Create Compelling Messages by Helping Your Experts Find Their Voices

“Just tell me what to say and I’ll say it,” said the association CEO. I could imagine her communications staff huddled around the speakerphone in her office, trading worried glances. She was scheduled for a major media interview the next day. The news hook: the findings of a major research report that the association had just released. The report results framed the association’s advocacy platform for its members, who are women in the telecommunications industry.

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