Case Study: PR Event With Scientific and Culinary Flavors Leaves Attendees With a Good MSG Taste in Their Mouths

Organizations: Ajinomoto Food Ingredients and the Glutamate Association Agency: Pollock Communications Timeframe: November 2010 - March 2011 Food Network chef Danny Boome created culinary works of art that wowed attendees at a March 2011 event designed to educate key stakeholders on the safety and value of MSG.  Photo courtesy of Pollock Communications In just the last few years, PR has been called in to clean up numerous crises and repair damaged reputations of more than a few organizations. In the case of sodium glutamate—also known as monosodium glutamate or MSG—and its reputation, PR has its work cut out for it. A little MSG background: MSG is a sodium salt of the amino acid glutamic acid that enhances the flavor of certain foods. That enhancement is called “umami.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.