Tip Sheet: Beyond the Crisis—Rebuilding and Rebranding

One of the primary goals of any crisis communications strategy is to minimize the impact of the crisis on sales and stakeholder opinion. Successful crisis management largely depends on reaction speed and developing a planned, blended solution with a sustained communication approach. Consider the following five-phase process: Prepare, Alert, Communicate/Educate, Rebuild and Reward. Beyond the critical prepare, alert and communications phases lies the important road of rebuilding consumer confidence—either in an industry or for a specific product or service—and reestablishing brand reputation. Post-crisis, companies overlook important opportunities to continue engaging with their loyal customer base and regaining trust.

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