Tip Sheet: Beyond the Crisis—Rebuilding and Rebranding

One of the primary goals of any crisis communications strategy is to minimize the impact of the crisis on sales and stakeholder opinion. Successful crisis management largely depends on reaction speed and developing a planned, blended solution with a sustained communication approach. Consider the following five-phase process: Prepare, Alert, Communicate/Educate, Rebuild and Reward. Beyond the critical prepare, alert and communications phases lies the important road of rebuilding consumer confidence—either in an industry or for a specific product or service—and reestablishing brand reputation. Post-crisis, companies overlook important opportunities to continue engaging with their loyal customer base and regaining trust.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.