Let Them Pop Cake: What’s a 50th anniversary without a cake—made of Bubble Wrap? That was centerpiece for the Bubble Wrap media kit sent to news outlets around the globe. Photo courtesy of Coyne Public Relations Company: Sealed Air Corp. Agency: Coyne Public Relations Timeframe: Oct. 2009 - Feb.
Case Study: The Pop Heard Round the World: Global Media Pushâ€¨ Propels Bubble Wrap’s 50th Anniversary Celebration
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