Case Study: Bay Area Nonprofit Bag Effort Is Anything But Static, Embracing Viral Video and Bloggers to Save S.F. Bay

To highlight the challenges of recycling plastic bags, Save the Bay executive director David Lewis and GreenTeam recycling plant manager Virginia Palafox face the media at a press conference in San Jose. Photo courtesy of Save the Bay Company:  Save the Bay Agency: Free Range Studios, Q Consulting Timeframe: April - Sept. 2009 The San Francisco Bay, renowned for its natural beauty, iconic cityscapes and green-minded citizens, absorbs more than 1 million plastic bags every year, spoiling water quality and threatening the ecosystem’s wildlife. To spur a changing of the tides, Save the Bay, a nonprofit dedicated to protecting the Golden Gate’s waterways, launched “The Bay vs. The Bag” campaign in April 2009 to significantly reduce plastic bag pollution in the Bay Area.

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