Case Study: Bay Area Nonprofit Bag Effort Is Anything But Static, Embracing Viral Video and Bloggers to Save S.F. Bay

To highlight the challenges of recycling plastic bags, Save the Bay executive director David Lewis and GreenTeam recycling plant manager Virginia Palafox face the media at a press conference in San Jose. Photo courtesy of Save the Bay Company:  Save the Bay Agency: Free Range Studios, Q Consulting Timeframe: April - Sept. 2009 The San Francisco Bay, renowned for its natural beauty, iconic cityscapes and green-minded citizens, absorbs more than 1 million plastic bags every year, spoiling water quality and threatening the ecosystem’s wildlife. To spur a changing of the tides, Save the Bay, a nonprofit dedicated to protecting the Golden Gate’s waterways, launched “The Bay vs. The Bag” campaign in April 2009 to significantly reduce plastic bag pollution in the Bay Area.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.