Case Study: Bay Area Nonprofit Bag Effort Is Anything But Static, Embracing Viral Video and Bloggers to Save S.F. Bay

To highlight the challenges of recycling plastic bags, Save the Bay executive director David Lewis and GreenTeam recycling plant manager Virginia Palafox face the media at a press conference in San Jose. Photo courtesy of Save the Bay Company:  Save the Bay Agency: Free Range Studios, Q Consulting Timeframe: April - Sept. 2009 The San Francisco Bay, renowned for its natural beauty, iconic cityscapes and green-minded citizens, absorbs more than 1 million plastic bags every year, spoiling water quality and threatening the ecosystem’s wildlife. To spur a changing of the tides, Save the Bay, a nonprofit dedicated to protecting the Golden Gate’s waterways, launched “The Bay vs. The Bag” campaign in April 2009 to significantly reduce plastic bag pollution in the Bay Area.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.