Case Study: Aggressive Media Pitching Drives Business Intelligence iPad App Launch; Positions Maker as Early Adopter

MicroStrategy Mobile was one of the first business intelligence apps on the market—a key message in pitching to the media. Image courtesy of Schwartz Communications Company: MicroStrategy Agency: Schwartz Communications Timeframe: August 2010 - Present To most, Apple’s April 2010 launch of their much-hyped iPad was just another extension of the computer and software giant’s line of innovative and entertaining consumer products. To MicroStrategy, a business intelligence (BI) software developer, the iPad presented an opportunity to extend their suite of BI apps to a powerful and portable platform. While businesses have long been committed to the laptop as the gold standard of portable business tools, MicroStrategy recognized that the iPad could function as a sleek and efficient tool for managers, sales representatives and content consumers. MicroStrategy was among the first companies with a business intelligence offering, releasing MicroStrategy Mobile for the iPad, a free app with data analysis, reporting, graphing, dashboards, data visualization, data mining and forecasting against enterprise data within three months of the iPad’s release date.

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