MicroStrategy Mobile was one of the first business intelligence apps on the market—a key message in pitching to the media. Image courtesy of Schwartz Communications Company: MicroStrategy Agency: Schwartz Communications Timeframe: August 2010 - Present To most, Apple’s April 2010 launch of their much-hyped iPad was just another extension of the computer and software giant’s line of innovative and entertaining consumer products. To MicroStrategy, a business intelligence (BI) software developer, the iPad presented an opportunity to extend their suite of BI apps to a powerful and portable platform. While businesses have long been committed to the laptop as the gold standard of portable business tools, MicroStrategy recognized that the iPad could function as a sleek and efficient tool for managers, sales representatives and content consumers. MicroStrategy was among the first companies with a business intelligence offering, releasing MicroStrategy Mobile for the iPad, a free app with data analysis, reporting, graphing, dashboards, data visualization, data mining and forecasting against enterprise data within three months of the iPad’s release date.
Case Study: Aggressive Media Pitching Drives Business Intelligence iPad App Launch; Positions Maker as Early Adopter
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