How effective are the world’s leading public relations firms at promoting and managing their own brands? Dow Jones has measured the media coverage of PR firms both globally and in the U.S., compiling a list of the large and midsize firms that generated the most media attention during 2010. Worldwide, Hill & Knowlton and Frank Public Relations drew top media coverage volume for large and midsize agencies, respectively.
Charting the Industry: Expert Insight Drives Agency Media Efforts
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