How to Expertly Prep Your Spokespeople for Video

Today, spokespeople are coming to understand what PR pros have been telling them for years now: Journalists will ask for a video capture in addition to a standard interview for a print/online story. So, how does this change how you prepare your spokesperson? I believe it changes the preparation in the following ways: â–¶ Your Interview Vetting, Screening and Setup: We have always advised PR pros to go beyond the logistics of the interview. What you can learn about the reporter can prove a critical part of preparation Here are some questions to ask: • What is the reporter’s angle? • How much does he/she know about the subject?

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