Social Media Shake-Up: Twitter Transforms PR/Journalist Relationship


Data, data and more data. Information overload is here, which could be one reason why journalists are turning toward social media platforms to hunt for and receive story ideas. No question about it, social media is transforming the media relations landscape, as the above results show. This late 2010 study also found that roughly 25% of journalists visit a company’s Facebook page when researching a story—up 10% from 2009. A recent survey of journalists from TEKGROUP tells the story: 40% of journalists indicate they would possibly (31%) or definitely (9%) prefer to receive news and information via Twitter; 25% of journalists visit a company’s Facebook page when researching a story (a 10% increase from the 2009 study); and 45% of respondents indicate they often (33%) or very often (11%) visit a corporate blog when researching a news story.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.