Social Media Shake-Up: Twitter Transforms PR/Journalist Relationship


Data, data and more data. Information overload is here, which could be one reason why journalists are turning toward social media platforms to hunt for and receive story ideas. No question about it, social media is transforming the media relations landscape, as the above results show. This late 2010 study also found that roughly 25% of journalists visit a company’s Facebook page when researching a story—up 10% from 2009. A recent survey of journalists from TEKGROUP tells the story: 40% of journalists indicate they would possibly (31%) or definitely (9%) prefer to receive news and information via Twitter; 25% of journalists visit a company’s Facebook page when researching a story (a 10% increase from the 2009 study); and 45% of respondents indicate they often (33%) or very often (11%) visit a corporate blog when researching a news story.

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