Don’t Play Google Hide & Seek: Robust SEO Tactics Can Raise Your Ranking


Search engine optimization has become an essential tool that more and more PR professionals are using to boost the effectiveness of their campaigns and, ultimately, drive greater awareness for their clients. SEO is a powerful way to generate awareness because it facilitates higher placement in the results on search engines like Google. We offer here a practical overview of SEO and easy-to-implement essentials of SEO for press releases and Web sites. PR AND SEO Good SEO practice in PR is quickly becoming an industry standard. SEO is the process of improving the volume or quality of traffic to a Web site or a Web page (such as a blog) through optimization of the site’s content, text, tags, links and other elements.

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