How to Reinvent, Recharge Press Releases With SEO Tactics

A New Wave band, the Buggles, once had a hit song called “Video Killed the Radio Star.” It was about how cruel new technologies and modes of communication can be to institutions that refuse to change. Listening to the rumblings in the PR business lately, you’d think they were singing a tune called “Social Media Killed the Press Release.” But nothing could be more wrong. The truth is, social media has helped to transform the press release—giving it new life, a vastly larger audience and a huge role in generating traffic to your organization’s Web site.

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