Charting the Industry: Do Product Stories Rule in Recession?


The economic downturn has proved difficult not only in a business sense, but also in a media relations sense. PR professionals are thinking long and hard about what types of stories will resonate with the media, particularly when corporate reputations are suffering. PR News has been examining story categories and their effectiveness in moving the reputation needle for several months, with help from proprietary data from PRIME Research. In our May 31 issue we reported that CSR articles ranked lower in tonality than categories like positioning, management and productivity. Now, new quarter-ending data shows that “product” stories have proven to be the most positive over time (see graph).

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