Charting the Industry: Do Product Stories Rule in Recession?

The economic downturn has proved difficult not only in a business sense, but also in a media relations sense. PR professionals are thinking long and hard about what types of stories will resonate with the media, particularly when corporate reputations are suffering. PR News has been examining story categories and their effectiveness in moving the reputation needle for several months, with help from proprietary data from PRIME Research. In our May 31 issue we reported that CSR articles ranked lower in tonality than categories like positioning, management and productivity. Now, new quarter-ending data shows that “product” stories have proven to be the most positive over time (see graph).

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.