The economic downturn has proved difficult not only in a business sense, but also in a media relations sense. PR professionals are thinking long and hard about what types of stories will resonate with the media, particularly when corporate reputations are suffering. PR News has been examining story categories and their effectiveness in moving the reputation needle for several months, with help from proprietary data from PRIME Research. In our May 31 issue we reported that CSR articles ranked lower in tonality than categories like positioning, management and productivity. Now, new quarter-ending data shows that “product” stories have proven to be the most positive over time (see graph).
Charting the Industry: Do Product Stories Rule in Recession?
You might also be interested in:
- Get Emotional and Watch Fans Share Your Content More Frequently
- How to Protect Your Brand From Digital Information Leaks
- Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App
- How LEGO's Global Innovation STEM Award Program Cut Through the Media Clutter
- 8 Video Scripting Tips for PR Pros