Pitching Radio: Station and Audience Research are Keys to Success

Compared to the latest social media platforms being leveraged by PR pros these days, radio seems so old school. But while it may be the oldest broadcast medium on the books, radio is still a pretty effective way to get your message out. Consider these facts (from Arbitron): • Radio reaches 92% of all U.S. consumers every week • Consumers 12 years old and up spend an average of 19 hours per week with radio • Radio reaches more than 236 million persons 12 and older over the course of a typical week • Radio listenership has a higher penetration than television, magazine, newspaper or Internet viewership.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.