Pitching Radio: Station and Audience Research are Keys to Success

Compared to the latest social media platforms being leveraged by PR pros these days, radio seems so old school. But while it may be the oldest broadcast medium on the books, radio is still a pretty effective way to get your message out. Consider these facts (from Arbitron): • Radio reaches 92% of all U.S. consumers every week • Consumers 12 years old and up spend an average of 19 hours per week with radio • Radio reaches more than 236 million persons 12 and older over the course of a typical week • Radio listenership has a higher penetration than television, magazine, newspaper or Internet viewership.

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