Image Patrol: Target Is Anything But On, While PG&E Connects With Post-Explosion Relief Fund and Twitter Outreach


As a continuous student of crises, it still amazes me when companies don’t learn from their peers’ mistakes. When the egg recall crisis began this past summer, I wasn’t at all surprised to find notorious Don Decoster, owner of the egg farm currently under investigation, in the headlines. He ran a scandal-plagued chicken farm in Maine that I covered in these pages back in 1997, questioning whether the Decoster brand would survive. It hasn’t in fact­—the Decoster brand disappeared shortly thereafter, replaced with a series of benign sounding corporate brands. So, when the seemingly invincible Target brand was tarnished by a $150,000 political donation to anti-gay conservative Minnesota gubernatorial candidate Tom Emmer, I was stunned.

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  • Elizabeth Whipple

    Timely analysis, though the PGE incident was deadly, caused by negligence, and followed the “smart meters” backlash. Target made a misstep; PGE confirmed its reputation.