Image Patrol: Target Is Anything But On, While PG&E Connects With Post-Explosion Relief Fund and Twitter Outreach

As a continuous student of crises, it still amazes me when companies don’t learn from their peers’ mistakes. When the egg recall crisis began this past summer, I wasn’t at all surprised to find notorious Don Decoster, owner of the egg farm currently under investigation, in the headlines. He ran a scandal-plagued chicken farm in Maine that I covered in these pages back in 1997, questioning whether the Decoster brand would survive. It hasn’t in fact­—the Decoster brand disappeared shortly thereafter, replaced with a series of benign sounding corporate brands. So, when the seemingly invincible Target brand was tarnished by a $150,000 political donation to anti-gay conservative Minnesota gubernatorial candidate Tom Emmer, I was stunned.

Subscribe Now  |  Login

1 Comment

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Elizabeth Whipple

    Timely analysis, though the PGE incident was deadly, caused by negligence, and followed the “smart meters” backlash. Target made a misstep; PGE confirmed its reputation.