Image Patrol: Target Is Anything But On, While PG&E Connects With Post-Explosion Relief Fund and Twitter Outreach

As a continuous student of crises, it still amazes me when companies don’t learn from their peers’ mistakes. When the egg recall crisis began this past summer, I wasn’t at all surprised to find notorious Don Decoster, owner of the egg farm currently under investigation, in the headlines. He ran a scandal-plagued chicken farm in Maine that I covered in these pages back in 1997, questioning whether the Decoster brand would survive. It hasn’t in fact­—the Decoster brand disappeared shortly thereafter, replaced with a series of benign sounding corporate brands. So, when the seemingly invincible Target brand was tarnished by a $150,000 political donation to anti-gay conservative Minnesota gubernatorial candidate Tom Emmer, I was stunned.

Subscribe Now  |  Login

1 Comment

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Elizabeth Whipple

    Timely analysis, though the PGE incident was deadly, caused by negligence, and followed the “smart meters” backlash. Target made a misstep; PGE confirmed its reputation.