Image Patrol: Target Is Anything But On, While PG&E Connects With Post-Explosion Relief Fund and Twitter Outreach


As a continuous student of crises, it still amazes me when companies don’t learn from their peers’ mistakes. When the egg recall crisis began this past summer, I wasn’t at all surprised to find notorious Don Decoster, owner of the egg farm currently under investigation, in the headlines. He ran a scandal-plagued chicken farm in Maine that I covered in these pages back in 1997, questioning whether the Decoster brand would survive. It hasn’t in fact­—the Decoster brand disappeared shortly thereafter, replaced with a series of benign sounding corporate brands. So, when the seemingly invincible Target brand was tarnished by a $150,000 political donation to anti-gay conservative Minnesota gubernatorial candidate Tom Emmer, I was stunned.

Subscribe Now  |  Login


1 Comment

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Elizabeth Whipple

    Timely analysis, though the PGE incident was deadly, caused by negligence, and followed the “smart meters” backlash. Target made a misstep; PGE confirmed its reputation.