Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding

by PR News | 09/20/2010

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group's rebranding effort.

You might also be interested in:

To Tweet or Not To Tweet? A Key Question Now Confronting PR Pros
Deploying Online Market Research To Spark Better Media Relations
Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn
Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report
Melding Your Offline and Online Communications

Comments Off

Deals of the Week

$150 off our Content Marketing Boot Camp June 18 in NYC

Now is the time for in-house communications professionals and PR agencies to expand their roles in the content landscape.

Use code “150DEAL” at checkout.

Get $50 off our Crisis Management Guidebook

This latest edition of PR News' Digital PR Guidebook is packed with how-to articles, first-hand insights and proven digital tactics that will take your communications initiatives to the next level.

Use code “DBKDEAL” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.