Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure

Company: Travelocity Agency: Vollmer PR Timeframe: Dec. 2008 - Sept. 2009 The recession might have sent leisure travel into the doldrums, but that doesn’t stop the Gnome. Beginning in June 2009, Travelocity’s iconic garden ornament traveled the nation to raise awareness of the travel bargains that could be had during down times. MIXED DATA Travelocity’s “Summer of Possibilities” tour was sparked by some alarming data, courtesy of the economic downturn: A December 2008 Travelocity poll showed that one-third of consumers planned to decrease travel in the coming year, with 48% saying they didn’t plan to vacation at all in 2009.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.