Hurry-Up Offense Propels Rollout of Jockey/Tebow Sponsorship Deal


When underwear maker Jockey International’s sponsorship deal with football star Tim Tebow was announced on Tuesday, July 27, 2010 it was one of thousands of stories that went out over the wire that day—many of them propelled by media relations efforts that went unsung. Recognizing that there are PR lessons to be learned from even the most mundane of stories, PR News decided to track the Tebow deal story from beginning to end. What we discovered is that media relations success lies in roll-up-your-sleeves dedication and attention to details, regardless of an impossible deadline. SPRING 2010 Not that the Tebow/Jockey announcement was mundane. There’s nothing average about Tebow, the two-time national college football champion and Heisman Trophy winner.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.