Hurry-Up Offense Propels Rollout of Jockey/Tebow Sponsorship Deal


When underwear maker Jockey International’s sponsorship deal with football star Tim Tebow was announced on Tuesday, July 27, 2010 it was one of thousands of stories that went out over the wire that day—many of them propelled by media relations efforts that went unsung. Recognizing that there are PR lessons to be learned from even the most mundane of stories, PR News decided to track the Tebow deal story from beginning to end. What we discovered is that media relations success lies in roll-up-your-sleeves dedication and attention to details, regardless of an impossible deadline. SPRING 2010 Not that the Tebow/Jockey announcement was mundane. There’s nothing average about Tebow, the two-time national college football champion and Heisman Trophy winner.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.