Case Study: PR Drives Top-Tier Media Coverage and High Public Awareness of Ford’s Theatre Renovation


Organization: Ford’s Theatre Society Agency: APCO Worldwide Timeframe: May 2007 - Feb. 2009 The renovation of Ford’s Theatre in Washington, D.C., offered theater management a unique opportunity to reposition the historic landmark as something more than just the place where Abraham Lincoln got shot. The Abraham Lincoln Bicentennial Campaign, a three-year fundraising effort, was launched by Ford’s Theatre Society (FTS) to transform the 144-year-old facility into a “campus” in downtown Washington, D.

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