Traditional Media Relations Tactics Still Apply on the Social Web


With social media dominating the Web, many PR practitioners are anxious about how to satisfy their company’s or client’s desire to be a visible part of this engaging community and conversation online. There is a multitude of webinars, blogs, audio conferences and expos available on the topic of “how to leverage social media.” Most of them list the how-to’s of social media development: how to build your own Facebook or Twitter following, what not to do, how to measure your efforts and more. What most of these resources do not mention, however, is the highly important fact that media relations really has not changed. Whether it is a Brian Solis or a New York Times blog you are aiming to get your company or client into, the same media relations strategy will apply.

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