Low CEO Visibility: Is PR at Fault?


While some corporate CEOs enjoy wide media coverage (think Steve Jobs), and conventional wisdom tells PR executives to get their top management out in front of the media to build reputation and trust (see PRN 06/21/10), data compiled by PRIME Research for PR News shows that compared to other PR disciplines “management” coverage (including CEO visibility) by top media outlets is severely lacking. As shown in the accompanying chart, “management” garners just 6.5% of coverage—compared to 16% for “strategy/vision” and 23.5% for “positioning.” (Data compiled from April 2009 to May 2010.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.