Low CEO Visibility: Is PR at Fault?

While some corporate CEOs enjoy wide media coverage (think Steve Jobs), and conventional wisdom tells PR executives to get their top management out in front of the media to build reputation and trust (see PRN 06/21/10), data compiled by PRIME Research for PR News shows that compared to other PR disciplines “management” coverage (including CEO visibility) by top media outlets is severely lacking. As shown in the accompanying chart, “management” garners just 6.5% of coverage—compared to 16% for “strategy/vision” and 23.5% for “positioning.” (Data compiled from April 2009 to May 2010.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.