Message Control: Changing the PR-Journalist Dynamic 07/12/2010 By PR News Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency. PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.