Case Study: Baby Giraffe and PR Help Solve Zoo Budget Impasse While Curbing Outcry Over Threat of Animal Sacrifices

Organization: Zoo New England Agency: Rasky Baerlein Timeframe: July-November 2009 On July 11, 2009, a war between government and a private nonprofit organization hit Boston, setting off fireworks that might have rivaled those in the Battle of Bunker Hill. The governor of Massachusetts, Deval Patrick, announced that state funding of Zoo New England (ZNE), the private corporation that operates Franklin Park Zoo in Boston and Stone Zoo in Stoneham, Mass., would be drastically reduced—from $6.5 million to $2.5 million.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.