PR News Roundtable: In Media Relations, How Social Do You Go?


As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage. Some key questions: Should PR go full-steam-ahead with digital/social media outreach while minimizing efforts toward “traditional media”? How can PR better monitor and respond to two-way conversations that occur with bloggers and other stakeholders? In advance of the PR News Media Relations Forum, to be held Thursday, June 17, in Washington, D.C.

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