Immortalize Your Press Releases Online via SEO

Search engine optimization is an important part of any external PR campaign strategy, and should be top of mind with every member of your corporate communications team. A staple of an organization’s Web site, SEO is only now becoming a key weapon within press releases, allowing organizations to gain extra exposure directly with those who are most interested in the content of your announcement. Press releases receive broad distribution online when they are sent to media outlets via a press release distribution service. The traditional print and broadcast media are very important audiences, and many press releases are of interest to financial reporters and securities analysts. However, a search engine optimized press release has the ability to “live” online via Google, Bing and Yahoo for many days, weeks and sometimes even years after the initial announcement is made.

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