Immortalize Your Press Releases Online via SEO

Search engine optimization is an important part of any external PR campaign strategy, and should be top of mind with every member of your corporate communications team. A staple of an organization’s Web site, SEO is only now becoming a key weapon within press releases, allowing organizations to gain extra exposure directly with those who are most interested in the content of your announcement. Press releases receive broad distribution online when they are sent to media outlets via a press release distribution service. The traditional print and broadcast media are very important audiences, and many press releases are of interest to financial reporters and securities analysts. However, a search engine optimized press release has the ability to “live” online via Google, Bing and Yahoo for many days, weeks and sometimes even years after the initial announcement is made.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.