Case Study: Agency Shines Fashion Spotlight On Dept. Store Chain

Company: Belk Agency: Panorama Public Relations Timeframe: January-March 2009 Belk, Inc., a national department store chain focused in the South, has a loyal following and a classic reputation (it was founded in 1888), but, competitively, it needs to stay on the fashion forefront to continue to attract consumers. In order to stay current, Belk has relied on Panorama Public Relations (PPR) since 2007 to refresh its image as a source of fashion advice and must-have trends. To accomplish this, the agency has run seasonal “fashion media tours,” a series of personal press meetings through 16 states that included detailed fashion forecasting and beauty giveaways. Starting in January 2009, the sixth tour, “Spring 2009 Fashion Preview,” would attempt to not only further reinforce a favorable perception of Belk’s fashion offerings within the media, but expand its reach in new key markets.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.