Case Study: Media Push Anything But Frugal as Agency Promotes Redeeming Qualities of Online Coupon Sharing Site


Company: RetailMeNot.com Agency: Schwartz Communications Timeframe: October 2007 – Ongoing RetailMeNot.com, a Web site owned by Melbourne, Australia-based Stateless Systems, was created to help consumers save money and enjoy a hassle-free discount shopping experience online. The site launched in 2006 amid a cluttered coupon Web site market with a new model: coupon sharing. The creators developed a platform that leveraged the power of consumers by enabling shoppers to contribute coupons and then rate their usability.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.