Case Study: Media Push Anything But Frugal as Agency Promotes Redeeming Qualities of Online Coupon Sharing Site


Company: RetailMeNot.com Agency: Schwartz Communications Timeframe: October 2007 – Ongoing RetailMeNot.com, a Web site owned by Melbourne, Australia-based Stateless Systems, was created to help consumers save money and enjoy a hassle-free discount shopping experience online. The site launched in 2006 amid a cluttered coupon Web site market with a new model: coupon sharing. The creators developed a platform that leveraged the power of consumers by enabling shoppers to contribute coupons and then rate their usability.

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