Trend and Topical Surveys Drive Optimal Press Coverage

With the explosion of consumer-generated media, citizen journalists and consumer empowerment, opinion research has become one of the pillars of communications strategy. Surveys are often the best way to take the pulse of your target audience, and then shape messaging accordingly for media outreach. Coupled with the growth of cost-effective online survey software, some available for a nominal fee (i.e. SurveyMonkey), the practice is virtually a no-brainer—or is it?

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