How To Write, Pitch and Place Bylined Articles

While the contributed article has been a part of PR outreach for decades, another related practice has stolen its thunder: It’s what we like to call the “sports car” communication—self publishing. PR professionals, particularly those in the technology sector, have become giddy with the ease of self-publishing white papers and other material online. Jump in the self-publishing sports car, and drive it anywhere you want! Therefore, communicators have neglected the practice of contributing articles to outside, established publications. Whether you call them pubs, e-zines or blogs, they are the “public transportation” of the communications world.

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