How To Write, Pitch and Place Bylined Articles

While the contributed article has been a part of PR outreach for decades, another related practice has stolen its thunder: It’s what we like to call the “sports car” communication—self publishing. PR professionals, particularly those in the technology sector, have become giddy with the ease of self-publishing white papers and other material online. Jump in the self-publishing sports car, and drive it anywhere you want! Therefore, communicators have neglected the practice of contributing articles to outside, established publications. Whether you call them pubs, e-zines or blogs, they are the “public transportation” of the communications world.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.