How To Offer ‘Unsubscribe’ to Journalists


Complaints by journalists about PR people being too aggressive are as old as PR and journalism themselves. But in the past 12 months a growing problem—“PR spam”—has elevated the potential for PR-media conflict to an entirely new level. When PR people working from lists of media contacts blast out generic, one-size-fits-all e-mail pitches to numerous journalists at once, many recipients take offense at the impersonal approach. Worse, when e-mail reaches journalists who shouldn’t have been on the list in the first place, because the pitch is not relevant to their interests or because they’ve made it clear they aren’t interested in cold calls, they get mad. And now they are starting to get even.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.