How To Offer ‘Unsubscribe’ to Journalists

Complaints by journalists about PR people being too aggressive are as old as PR and journalism themselves. But in the past 12 months a growing problem—“PR spam”—has elevated the potential for PR-media conflict to an entirely new level. When PR people working from lists of media contacts blast out generic, one-size-fits-all e-mail pitches to numerous journalists at once, many recipients take offense at the impersonal approach. Worse, when e-mail reaches journalists who shouldn’t have been on the list in the first place, because the pitch is not relevant to their interests or because they’ve made it clear they aren’t interested in cold calls, they get mad. And now they are starting to get even.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.