The Outsider: Leveraging Foreign Media in China


I have been a journalist or media executive for most of my two decades in China. So I view public relations from the media side of the fence. The government is secretive, and its media handlers push foreign journalists toward positive stories and try to block access to anything negative. The business community, both local and foreign, often adopts the same mentality. The result is that business and government alike hold foreign journalists at more than arm’s length.

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