As Smartphones Take Off, So Should Your Mobile PR Plans

According to IDC, the number of mobile devices accessing the Internet worldwide will surpass 1 billion by 2013, and the number of mobile Internet users worldwide will hit 900 million that same year. And a recent study by PR agency Ruder Finn finds that Americans now spend an average of 2.7 hours per day on the mobile Internet. “The number of mobile devices with Internet access has simply exploded over the last several years,” says John Gantz, chief research officer at IDC. “With a wealth of information and services available from almost anywhere, Internet-connected mobile devices are reshaping the way we go about our personal and professional lives.

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