Don’t Discount Traditional PR Outreach Just Yet

In these days of fast and furious communication, it’s easy to forget some basics of sound public relations practice that have evolved over the years. Today, we have to deal with so many more independent media than in the past that we forget a lot about what has put us in good stead with the press for decades (e.g., knowing reporters personally, meeting editors face-to-face with employer and client representatives and reading what the media we’re interested in actually cover). As a result, many of us have lost contact with journalists we should know like kissing cousins.

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