Case Study: Animal Passion and a ‘Desperate’ Strategy Drives Pet Adoption Campaign

by PR News | 02/22/2010

To increase awareness about pets in shelters, the Helen Woodward Animal Center (HWAC) teamed up with Procter & Gamble Pet Care’s flagship Iams brand over 10 years ago to launch Iams Home 4 the Holidays (IH4TH), a global pet adoption initiative.

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