Public Relations as the Driver of Unification in an Organization

In the wake of 2009’s economic turbulence, management teams are tentatively preparing for the slow rebound that many thought 2010 would promise. Now, just over a month into the new year, these C-level executives are taking stock of the priorities they set out initially to achieve business growth and, in turn, are revealing big opportunities for PR workflow/communications management. Take, for instance, the results of Gartner’s global annual CIO survey, in which IT professionals outlined plans to transition from recession to recovery and growth in 2010 through the adoption of social technologies such as virtualization, cloud computing and Web 2.0 technologies, marking a significant departure from their 2009 strategies. These findings certainly ring true to communications professionals, who have already leveraged social technologies to streamline their own strategies and operational responsibilities.

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