So Your Organization Has Been Sued: What Now?

Lawsuits come in all shapes and sizes. Those that become “business killers” are in a category by themselves and have increased in frequency in this last recession, especially securities cases. This provides unique opportunities for PR executives. But it also requires us to see the strategic issues in broader terms, and thus beyond the tactical mechanics of “message.” That means using analytical approaches and solutions that are more comprehensive, integrated and carefully aligned with stakeholder concerns and interests.

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