Hospital Brings Healthcare Field Alive for High Schoolers In a Brand-Lifting Community Relations Campaign

Organization: Good Samaritan Hospital, Dayton, Ohio Timeframe: January-April, 2009 Over the past few years, the two major healthcare systems serving Dayton, Ohio, and surrounding areas have negotiated marketing partnership agreements with 10 local schools to provide athletic trainers for student sports programs and for naming rights of various school buildings and sports complexes. Holly Michael, communications manager at Good Samaritan Hospital, a 600-bed nonprofit facility that covers Dayton and its northwestern suburbs, eventually heard grumbling from the community. “Some people questioned why a hospital was investing in artificial turf,” says Michael. For Good Samaritan, it was important not to be known as just a name on a football stadium. “We needed to add meat to our partnerships,” says Michael.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.